The European Union (EU) has partnered with renowned Vietnamese hip-hop artist Suboi to launch the I’ve Got the Power campaign in Vietnam, celebrating the strong collaboration between the EU and Vietnam for a greener, sustainable future for all.

The campaign focuses on the shared commitment to sustainable energy and the transformative impact of EU-supported initiatives in Vietnam, which aim to provide renewable solutions for individuals and local communities. It is implemented under the EU’s Global Gateway strategy which is the EU’s positive offer to reduce the worldwide investment disparity and boost smart, clean and secure connections in digital, energy and transport sectors, and to strengthen health, education and research systems.

Sharing about the campaign, EU Ambassador to Vietnam Julien Guerrier says: “The transition to renewable energy is not just about reducing carbon emissions; it’s about creating a more sustainable future for the people and economies in Vietnam, and for our shared planet. Through this campaign, we want people to not only understand the importance of sustainable energy but also realize how this transition can positively impact their lives and future.”

Suboi’s track, The Power, produced by Nodey, is the anthem of the campaign, highlighting the potential of clean energy to improve people’s lives and inspiring them to adopt this positive change.

Suboi says, “Sustainable energy isn’t just about technology – it’s about people. I’m proud to collaborate with the European Union and to be part of this innovative campaign that connects sustainability, music, and empowerment for a better future for Vietnam.”

This partnership empowers individuals, like Hanoi-based delivery driver Hải, who could switch to an electric bike, reducing costs and emissions, while improving the efficiency of his business. Tú, a café owner using renewable energy to power her business and saving money. Their stories illustrate how Global Gateway creates a direct positive impact on individuals and small businesses.

Discover more about the campaign and inspiring stories of sustainable energy at energyoftomorrow.vn

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