SETP

EU – VIET NAM
SUSTAINABLE ENERGY TRANSITION PROGRAMME (SETP)

LATEST UPDATES

The organisers are delighted to announce that, after a thorough selection process, the following 5 teams have been selected for implementation of their proposed communications campaigns.

  • Team 1: Những đốm lửa biết bay – Một đêm đúng nghĩa
  • Team 2: KABI – Kabi’s Mission: Saving Tomorrow
  • Team 3: “DIEN” MARKETER – Chạm Nếp Nhà Di Sản – Mở Năng Lượng Tương Lai
  • Team 4: EnerZee – Gỡ Rối Mis-Lead, Mở lối Z-Lead
  • Team 5: Wattellers – Điện Có Biết Kể?

The selected teams will receive mentoring support from energy and communications experts to implement their communication campaigns.

We would also like to extend our sincere thanks to all the teams that submitted their ideas in the first round of the competition.

COMPETITION RULES & GUIDELINES

1. PURPOSE OF THE COMPETITION

WATT‘S UP is a youth-led communication competition under the EU – Viet Nam Sustainable Energy Transition Programme (SETP), aiming to:

Purpose of the Competition

2. THEME AND SCOPE

2.1. Theme

Participants are encouraged to explore topics such as:

Theme and Scope

2.2. Scope

  • Nationwide competition across Viet Nam.
  • Campaigns shall be run on Facebook and/or Instagram.

3. PARTICIPANTS AND ELIGIBILITY

You can participate if you:

  • Are Vietnamese youth aged 18–25.
  • Are interested in energy, environment, climate, communication, or social media.

Team Requirements:

  • Teams of 3–5 members.
  • At least 1 female member.
  • No individual applications allowed.

4. COMPETITION STRUCTURE

The competition is implemented in three main phases:

Competition Structure

5. WHAT PARTICIPANTS NEED TO DO

Each team must submit a Campaign Concept Note (using the template at this link) explaining:

  • Your idea and topic.
  • Target audience.
  • Key messages.
  • Content and communication plan.
  • Expected impact.

The Concept Note must:

  • Be clear, creative, and easy to understand.
  • Focus on one specific issue.
  • Encourage people to think, discuss, or act.

6. INDICATIVE TIMELINE AND SUBMISSION

6.1. Indicative Timeline

* Note: Tentative date, conditioned by the date of endorsement by EUD.

6.2. Submission Method

Complete this Concept Note template and submit it via online submission form at this link.

7. SELECTION AND EVALUATION

7.1. Concept Note Selection

All submissions will be evaluated based on:

  • Relevance of topic.
  • Understanding of the issue.
  • Creativity and clarity.
  • Feasibility.
  • Responsible communication.

Up to 5 teams will be selected for implementation.

7.2. Final Evaluation

Results are based on:

Online performance (30 points)

Reach (4-week total, all platforms; organic + paid):

  • Team with the highest reach: 30 points.
  • Team with the 2nd-highest reach: 25 points.
  • Team with the 3rd-highest reach: 20 points.
  • Team with the 4th-highest reach: 15 points.
  • Team with the 5th-highest reach: 10 points.

* Note: To receive points, each team must reach at least 1,000 people.

Jury evaluation (70 points)

  • Content relevance and accuracy.
  • Creativity and storytelling.
  • Impact and scalability.
  • Presentation (pitching).

8. AWARDS AND BENEFITS

Selected teams will receive:

  • Mentorship from energy and communication experts.
  • Support for campaign implementation (e.g., funding for social media boosting).
  • Trophies & Certificates from the EU Delegation.
  • Opportunity to participate in the briefing session and the Award Ceremony in Hanoi.

Prizes

Prizes and Awards

(Note: Only teams achieving a minimum score of 60/100 and not placed in the top three are eligible for consolation prizes).

9. RULES FOR CAMPAIGN IMPLEMENTATION

For selected teams:

  • All content must be approved before posting.
  • No changes allowed after approval.
  • Use only original or licensed content.
  • Follow responsible and respectful communication.
  • Campaigns run only during the official period.

10. RESPONSIBILITIES OF PARTICIPANTS

Participants must:

  • Follow all competition rules and guidelines.
  • Ensure accuracy and honesty in content.
  • Respect intellectual property and data protection rules.
  • Communicate in a respectful, non-harmful way.
  • Any violation may lead to disqualification.

11. INTELLECTUAL PROPERTY AND DATA PROTECTION

Participants retain ownership of their work

By joining, participants allow organisers (EU and/or EVSET Facility) to:

  • Use and share content for communication purposes.
  • Personal data must:
    • Be used with consent.
    • Be handled responsibly and securely.

12. PAID PROMOTION SUPPORT

EVSET Facility will provide an equal advertising budget to all selected teams to help their campaigns reach a wider target audience.

13. CONTACT AND SUPPORT

Participants can:

Forms & Documents

Click here to download the competition’s guidelines and the Concept Note template.

Frequently Asked Questions & Answers (FAQs)

Click here to see the Frequently Asked Questions & Answers